Our continued examination of CRM/BI systems steps into the Class II market this month and introduces Video Gaming Technologies Inc. (VGT). As Class II is considerably different from the Class III market, you’ll find VGT’s CRM/BI system is just as different. For the Class II market, it is important to consider CRM/BI in the broadest sense and not just as a software system.
We’ve just completed a review of 85 Midwestern casinos’ websites, from stand-alone properties to the local offerings of Las Vegas brands. What struck us is that for too many in this group, the role of their website is unclear and, in some cases, even counterproductive.
In our desultory travels we’ve encountered many misconceptions and misperceptions concerning regulation. Most can be cleared up with a one- or two-sentence explanation. One area of confusion, however, presents a considerably greater challenge: the place of internal controls in the regulatory hierarchy.
In last month’s article, I examined the cost and effect of using match play and “first card is an Ace” coupons. This month, I will continue on with promotion chips, both single decision and multiple decision.
Although their general purpose is similar, there is a huge mathematical difference between the two options.
In this two-part series, I will be examining the cost and effect that coupons and promotional chips have on live gaming operations. I will explain the different methods used to handle these promotional tools and provide you with the information needed to develop your own decisions as to how the different promotions affect your gaming operation.
Embedded systems—it sounds like a rather catchy phrase to toss around the lunchroom. “Why, yes!” says Michelle. “Our new platform does include an embedded system.” What exactly is an embedded system and what does it have to do with your casino floor? Apart from bragging rights, why would we need this extra level of technology? What advantages and disadvantages could this possibly have?
In most successful endeavors, there is some yardstick by which success is gauged. We’ve given considerable thought over the years to the best methods to assess how well a gaming regulatory agency accomplishes its mission. Unlike the plethora of statistical measures that are useful in a sport such as baseball, the objectives of a regulatory agency do not readily lend themselves to quantifiable comparison.
If your hold percent is in a falling pattern, it might be time to churn up the churn. From the initial buy-in to baccarat to the sports book, churning can have a major impact on your casino's bottom line. What is churning and how does it affect the hold percentage and live game win? Find the answers here, as Zender takes a closer look at "churning" and what it can do for your casino.
Would you ever leave a game on the floor for 72 years? In some cases, that may be the only instance in which you would see the game experience a complete cycle. In the final installment of this series on the vicious cycle, the Slot Mathemagician investigates the disparity between the theoretical and what's really happening on your floor.
In the movie Apollo 13, flight controller Gene Kranz commands that “Failure is not an option.” Lucky for most casino information technology departments, they don’t have to worry about successful spacecraft operation, although the technology that they administer could be considered just as complex and complicated. And there are many opportunities for failure in the 24/7 operational environment of the casino world.
