Casino Enterprise Management

Facebook, Twitter, YouTube, Google, Google Buzz, Bing. Social media and networks are more than just "social." Everyone knows this. They are also good for marketing. Everyone already knows this, too. What fewer know is how useful these sites and services can be for keeping track of your competition. This is true regardless of whether you are a property exec, a slot manufacturer, an accessories provider or... a magazine publisher. The best of all is that search sites and social networks offer these competition-tracking tools for free.

The history of rebates or discounts on a player’s actual losses goes back to late 1970s when the high-rollers of the time would gamble for 30 to 40 hours on one trip, taking breaks for eating and sleeping, and generating gambling debts exceeding a million dollars--a large amount back then. These gambling debts remained unpaid for large periods of time, and the idea of Rebates on Player Losses was born.

Well, the time has come, IT departments. You are going to have to give up some control—in a controlled way perhaps, but you are going to have to do it. When Microsoft releases Office 2010, there is going to be a free (ad funded) web-based version. The time has come to figure this into your planning.

When rating table game players, it is common to include an indication of the player’s skill level. Because of their mechanical nature, one does not normally think of a slot player to include a skill level. Casino management systems have no provision for entering a skill level for a slot session. However, some slot players are better than others defined by the amount of their actual win.