In my 40-plus years in gaming, I have seen the industry grow from backroom vice to main street entertainment. For the first 50 years after gaming was legalized in Nevada, table games were king, and the only legal gaming in the U.S. could be found in sparsely populated Nevada. Back then, Nevada’s isolation made gaming something special, but today, legalized gaming can be found in all but two states.
New platforms, life-like games and tournament management systems are just some of the incredible products showcased in Casino Enterprise Management’s sixth annual Slot Floor Technology Awards. With their progressive technologies, it’s no wonder these products were nominated—and won. Nominations included slot cabinets and platforms, analysis tools, mobile and wireless applications and more.
A number of casinos have been using a promotional chip marketing technique that offers known players in a database a “free bet” the next time they come to the casino. In many cases, the free bet offer is time sensitive in order to motivate these selected players to come to the casino during specific times and dates. Casino marketing is using this promotion to increase the visit frequency of good table games players.
Match play (MP) coupons or chips are extremely costly to the casino when used in the capacity of “game starters,” or as a motivation to “play” on a table game. In almost every situation, MP coupons/chips used as a game starter do not provide the casino with a positive return through additional revenue over cost. On the other hand, MP coupons/chips that are used as player reinvestment ... are doable.
From the Electronic Bill of Rights to the European Union privacy directives and the passage of the Identity Theft and Assumption Deterrence Act, the spotlight has been on the issue of consumer privacy for some time. Financial institutions, in their privileged position as information gatherers and credit granters, are learning to deal with the abuses of privacy invasion. Of the many ways that this abuse of privacy occurs ...
Imagine having company over for dinner for the first time. These are special guests that you don’t know well, and you’d like to impress them. How will you ensure that the evening is a success? Finding the right blend of products is imperative, just like for our dinner party, as additional expenses abound. Attempting to please all gaming palates to meet the expectations of the guests requires capital.
Last month, we discussed the possible pitfalls associated with deploying new technologies onto your casino floor. This month, we’re focusing on one of those main potential pitfalls—interdepartmental communication and ensuring everyone involved in the project and its success is well informed and comfortable with its implementation. We hope you’ll see that it is critical to minimize as many variables as possible ...
One of the greatest challenges facing casino executives is dealing with volatility (significant fluctuations) in table games win. While there is little variance in expenses, table games win can be extremely volatile. Today, casino executives must answer to boards of directors or Indian tribal councils with little gaming experience. Consequently, it is paramount that the executive understands volatility and knows the risks.
Have you ever sat back after several weeks, or possibly months, of jumping through hoops to get that new technology approved and deployed on your casino floor, and realized that both your internal and external customers are not nearly as excited about the product as you once were? This particular realization is what we lightheartedly refer to as post-deployment depression.
Casino Enterprise Management’s inaugural International Table Games Awards were a smash hit, garnering more than 36 total nominations from 19 companies for its debut year. Launched for the first time in 2012 to applaud innovation in table games, these awards honor seven exceptional products representing different categories. One winner was selected from each category by our panel of expert judges ...
