When you took your first slot director or slot operations manager position, we bet you couldn’t have imagined the amount of work you’d have on a daily basis. Revenue projections, head counts, ownership and management concerns all vie for your attention while you juggle staffing headaches, budgetary limitations and updating floor infrastructure. But the work doesn’t end there.
Ernst & Young estimate that globally, more than $358 billion U.S. dollars are spent, on average, in the gaming industry each year. Which means that hundreds of thousands of debit and credit card payment transactions are being processed every day by gaming and gambling companies around the world. Today’s modern gaming industry offers customers a whole range of gaming and gambling options, ...
t is 4:30 p.m. on a Friday; the marketing team has planned this event for three months. The buses have already pulled into the parking lot. Many of the people on those buses have previously visited your strongest competitor 35 miles away. The slot tournament begins at 6 p.m., and customers are filing in and finding machines for the evening. What will their experience be like in comparison to your competitor?
In our previous article, we discussed how the race is on to extend the gaming experience from the casino to the patron via the Internet. A framework was provided that defined the basic building blocks of a Web 2.0 application. In this article, we’ll outline Web 2.0 strategies and factors to consider as you cultivate your website community.
Quiz: You offer a number of six-deck blackjack games that are subject to standard blackjack rules (including 3:2 on BJ). To achieve the best revenue potential on your games, you select the following deck penetration before shuffling ... Please read the remaining portion of the article and then decide if your answer is the most correct.
We’re convinced our industry has failed to use interior signage to its fullest potential. It’s not that casinos aren’t using the latest technologies or that their staff isn’t doing their best during 80-hour workweeks to come up with fresh and compelling messaging. It’s just that it usually lacks results. Why? It could have something to do with Sarah and Dave.
The race is “on” to extend the gaming experience from the casino floor to the patron via the Internet. Driving this is the explosive growth of both Web 2.0 and gaming on the Internet. This expansion appears unbounded, both in the increased number of players and the amount of time they are spending online. According to WMS’ Active Gambler Profile, casino patrons spend an average of 4.4 hours on the Internet, ...
Casinos are going through a major technology transition. How well do you understand the following? Virtualization, server utilization, network consolidation, unified communications, high-speed gaming, digital signage, disaster recovery, VOIP, cloud computing, LAN, WAN, SAN, fiber channel, iSCSI, and the list continues. Are these terms being thrown at you by your IT department?
Have you ever complained out loud, in company, about the inhuman treatment dished out at the DMV, the post office, your bank or any other archetypal bastion of bureaucracy? You take a number, wait endlessly for the most impersonal service imaginable, and you finally leave fuming and dissatisfied that you omitted to complete Form XYZ 999.
As casinos compete for visits from their database, they need to realize there are a variety of psychological motivations that drive guests to choose one casino over another. I hear from marketers all the time that their customers just want their offers. We know from various research projects conducted in multiple markets that...
