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SMS/Text Messaging: A Call to Action for Pennies Per Message

What are you doing to drive market share and awareness at your property? Being able to communicate with a customer in real time effectively, efficiently and measurably has always been the elusive holy grail of marketing. But how do we initiate a dialogue with customers? How do we get customers to buy in? How do we measure our effectiveness? Those are the questions that every marketing professional has asked themselves ...

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Linda McGhee’s Strides in Gaming

Coincidence and a healthy dose of curiosity attracted Linda McGhee to the gaming industry nine years ago. In fact, every occupation of McGhee’s has been the result of good timing and an inquisitive outlook. The director of compliance for the Poarch Creek Indians Tribal Gaming Commission and a former tribal police officer, McGhee has been employed by the Atmore, Ala., tribe for 15 years.

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Interactive Gaming: Nevada Leads the Pack in a Changing Game

One year ago, the Nevada Gaming Control Board, challenged by Chairman Mark Lipparelli, began formally working on drafting regulations for interactive gaming. On Dec. 22, 2011, the Nevada Gaming Commission approved the regulations—the first United States gaming jurisdiction to do so. The move solidified Nevada’s position as a global gaming leader. The very next day, the DoJ issued a new legal opinion letter regarding the Wire Act.

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Konami Reaches a New Slot in Gaming

When the current executive team for Konami Gaming Inc. formed, they were all in search of a spark. One left three decades with a single employer “looking for excitement.” Another believed in the gaming equipment manufacturer’s capacity for a seemingly unparalleled growth story. A third felt the company’s deeply-rooted “entertainment DNA” in his own bones. Together, they found that inspiration at Konami, ...

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New Technology Integration: Preventing Post-Deployment Depression

Have you ever sat back after several weeks, or possibly months, of jumping through hoops to get that new technology approved and deployed on your casino floor, and realized that both your internal and external customers are not nearly as excited about the product as you once were? This particular realization is what we lightheartedly refer to as post-deployment depression.

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Bally’s Games & Systems Merge Under New President and COO

Recognizable game titles, an abundance of casino management tools, award-winning top technology, some of the most popular games, eye-catching logos and designs—these elements make it easy to see why Bally Technologies is one of the leading companies in the gaming industry—at least from the outside. But what really makes the company thrive is its distinguished team of leaders and executives.

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NEWave Makes a Splash

Riding a major wave of success is a company some CEM readers may know as New Wave Automation. But as of March 2011, they went through many changes, including a new look, new logo, new leaders, new products and services, and are turning a tide now as NEWave. This is the story of the new NEWave.

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The Highest Hurdle in the Race for New Technology

When you took your first slot director or slot operations manager position, we bet you couldn’t have imagined the amount of work you’d have on a daily basis. Revenue projections, head counts, ownership and management concerns all vie for your attention while you juggle staffing headaches, budgetary limitations and updating floor infrastructure. But the work doesn’t end there.

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How Design Changes in Response to Regional Markets

There was a time when regional differences in architectural design were fairly easy to identify. No one would confuse ancient Roman architecture with ancient Greek or Chinese architecture, for example, and the differences were reflective not only of the different cultures, but also of the materials available to the builders. Regional differences remained noticeable throughout most of modern history.

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2012 Gaming Industry Forecast: Introduction

Though 2011 certainly had its ups and downs, for the most part, the year is ending on a high, with many in the industry optimistic for a turnaround soon. Last year, a key phrase in our forecast essays was “cautious optimism,” but this year that word “cautious” has been removed for many, with excitement over recovering numbers in most economic areas and gaming trends, hopeful news coming out of some markets, not to mention technological advances and that topic that just won’t leave the room, Internet gaming.

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