Casino Enterprise Management

A Class II leader, Rocket Gaming celebrated 18 months of expansion into four new states and 40 additional casinos at NIGA. Crediting the Gold Series® product line for much of that success, the games have awarded over $800 million in prizes since being introduced in 2009. In that time, they have created 17 million-dollar winners. But properties can expect more than increased revenue with these games, as Rocket adds interactive bonus features aimed at keeping customers as interested in the play mechanics as the prize.

With demonstrations of KCMS KONETIC Mobile Solutions, Konami Gaming Inc. highlighted its enhanced presence in the mobile space at NIGA. Offering a Konetic Mobile Player Interface that gives customers direct access to player data, incentives and property information, the solution also partners with JOINGO, allowing casinos to create customized content. The mobile app also enhances customer service and casino operations by giving employees access to constant critical information about their player and property.

Bringing a splash of Southern California sun to the show floor, Bally Technologies debuted its new Beach Boys™ video slot at Indian Gaming 2012. Featuring classic songs like California Girls, Fun Fun Fun, and I Get Around, the five-reel, 1,024-way game immersed attendees in a culture of 1960s surfing. Here, get an early look at the machine that acts as part game, part concert, with five progressive jackpots and six different U-Spin™ play mechanics.

From the Innovator™ series of games, Aruze Gaming’s The Gold™ and Crystal™ lit up the show floor at NIGA, with intricate top boxes featuring lighting packages that matched the base game. Building upon Aruze’s Radiant Reels, a revolutionary spin on stepper technology, The Gold also contained three-dimensional gold bars on top of large reels dynamically illuminated by multi-colored LED lights. “They really grab people’s attention,” says Steve Walther, vice president of marketing, as he demonstrates the games here.