A study of game mathematics can be valuable when considering which games to place on your floor, and it is necessary when determining the variance those games will have once your customers begin to play them. This month we’ll take a look at hit frequency and study the basics of this calculation. First we must define two terms.
Early in my career, someone told me that every gambler walking through the door of a casino expects to lose. My own father used to tell me, “Casinos weren’t built to lose money.” So why is it that 30 million Americans choose gambling as their “sport” of choice? Is it the challenge? Do they like being the underdog and beating the odds? Do they think, “Today is my day? Today will be different. Today I might be lucky?”
We’ve all learned by now that gaming is not recession-proof. But Zender contends that the true gambler will gamble at all costs. But in a down economy, the lower level of play, which the industry is presently experiencing, doesn’t come from the true gambler, but from the less enthusiastic gambler—the person who treats casino gaming as entertainment.
A federal act regarding identity theft targets companies that deal with consumer information. Because casinos could be affected, now is the time to design and implement a program that would protect you and your customers. Read on to learn more about identifying the "red flag" warning signs of identity theft and using important information solutions.
It’s awfully quiet out there. With all the expansion and proposed expansion of gaming, all the new and ever more complicated technology, and all the pressures of a down economy, you’d expect more buzz about serious regulatory issues and actions. Yet, our usually sensitive antennae have been remarkably silent. In our experience, this is the time when regulators should be nervous.
A while back I took my family on a vacation excursion through fabulous Mexico. Is there a language barrier within our casinos that suppresses our best guest-service efforts? Murphy argues there is. First, guest service is compromised. Second, employees harboring language barriers are greatly hindered within their everyday efforts to perform their duties to the highest standards.
There is no shortage of companies that claim a customer-centric corporate culture. Wall Street notwithstanding, it’s very common to say an organization is customer oriented. Yours probably does, and it is trendy and wise to say so. Without customers, we are sunk. But who are our customers? What should we be saying?
What does data integration mean to a successful organization in the gaming, entertainment and hospitality industry? It means everything if it’s done right! The comparison of these industries is important as the event (occupancy) is time bound and there is a cost attached to its expiry. Here are common customer dilemmas and how to tackle it using data integration.
I am sure that many of you have been approached about hosting a televised poker event or by a professional poker management group that wants to market and manage a major poker tournament for your property. But is the poker fad is over and should downsize or eliminate your poker room operation?
Does 4 + 2 x 5 = 40? Or is it 14? A shocking number of students—and teachers—don’t know the answer to this simple question, and sooner or later, this lapse in basic knowledge is going to impact your casino operations.
