CEM Blog

Ever wonder what’s going through the minds of our industry’s brightest and most experienced executives? How they're tackling the issues they face right now? The CEM Insider Blog might just lead you to the answers you’ve been looking for or prompt you to raise some questions of your own.

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July 10, 2009
Unburying the U.S.'s Head from the Sand on i-Gaming
Peter J. Kulick

Back in 2006, after years of digging a hole in the sand, the United States finally buried its head in the sand to become oblivious to i-gaming with the enactment of the Unlawful Internet Gaming Enforcement Act ("UIGEA").  UIGEA certainly has controversial roots -- it was enacted as a rider to the Safe Ports Act of 2006 -- and the final regulations implementing UIGEA stuck to its controversial roots.

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July 7, 2009
Penny Wise and Pound Foolish in a Tough Economy
Tom Nelson

It is certainly no secret that the supposedly recession-proof gaming industry has not escaped the ravages of the current economic downturn. Even in those fortunate venues which have not experienced a drop in patron visits, win per customer is often down. Dismal numbers have the same impact in gaming as anywhere else.

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July 7, 2009
Deciphering the Measurement Mystery: Measuring Reinvestment
Andrew Cardno

As we continue to explore Coin In, the most fundamental measurement in gaming, it becomes apparent that there is no single measurement that can answer all questions. In a strange way this means that all measurements are right in the correct context.

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July 6, 2009
Beware of Internal Theft During a Poor Economy
Bill Zender

A severe drop in revenue isn’t the only problem created by a poor economy.  Remember, hard times also affect the people who work for us.  Bad economic periods may cause a number of our dealers and other sensitive position employees to seek “alternative” financial assistance through fraudulent means.

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July 2, 2009
Brand Representation Management Important to Businesses
Peter C. Yesawich Jr.

I just returned from speaking at HITEC in Anaheim, California for the 2009 HITEC conference. During my time at the conference I realized that most hotels and hospitality operators are still dropping the ball in regards to interactive marketing. Many hotels and resorts have forgotten their customers are online and can type. This may sound slightly funny, maybe even sarcastic but it's the truth.

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June 22, 2009
Casino Executives; Why Don’t They Listen?
Bill Zender

One of the biggest hurdles for a gaming consultant to overcome is getting the client to listen to what you have to say.

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June 22, 2009
Deciphering the Measurement Mystery
Andrew Cardno

I have been heard to say there is no true measurement of a customer in gaming.  With the advent of downloadable games it is more important than ever to decipher this multidimensional measurement maze.

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June 9, 2009
Great Women of Gaming are an Inspiration
Amanda Huggett

I want to backtrack a little bit. Our June magazine is out and we're working on July right now, but I'd like to take a moment to talk about this year's Great Women of Gaming, featured in our May issue. Writing about all of these women was so inspiring for me, and I feel honored that I was able to speak with them, hear their stories and share them with CEM's readers.

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June 5, 2009
G2E Asia -- I Missed You, Did You Miss Me?
Krista Reiner

If you didn't catch the short video acceptance speech from this year's G2E Asia Visionary Award recipient, Dr. Stanley Ho, I'm not sure you missed much. And if you didn't make it half way around the world to the Cotai Strip for the yearly event, I hear you didn't miss much either. Word on the street? Attendance was down, operators were no where to be found, and financial problems still plague the continent.

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June 5, 2009
Casino Floor Plan: Ski Diamonds
Amanda Huggett

Some people are real innovators -- out of the box thinkers. Taking a problem and thinking of a creative solution to fix it. Where do they come up with those ideas? And most importantly, how should it be implemented? One such problem is with the casino floor and its layout.

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