Casino Enterprise Management

LONDON & WAUKEGAN, Ill., Jan 21, 2010 -- Reflecting its consistent focus on Changing the Game™ for casino operators and their slot customers, WMS Gaming Inc., a subsidiary of WMS Industries Inc. (NYSE:WMS), will debut over 100 WMS and Orion Gaming products at the International Gaming Expo 2010 (Earls Court 2: Booth #3400) in London, January 26-28, each enabled with innovative, proprietary technologies and player-appealing game content. The product line-up on display at the International Gaming Expo (IGE) is a testament to WMS' proven and expanding ability to address worldwide gaming markets with new and next-generation products that are driving consistent global market share gains.

Brian R. Gamache, chairman and chief executive officer of WMS, stated, "WMS' success in leveraging our 'Culture of Innovation' to drive the development of products that simultaneously deliver measurable value for casino operators and new, unparalleled gaming experiences for players will be readily apparent to attendees at IGE 2010. Our ability to address the specific needs of an increasing number of international markets with leading technology platforms and a broader portfolio of games is driving our international market share gains. The result is more WMS and Orion games on casino slot floors around the world than at any time in our history. By providing global casino operators and slot players with games that create dynamic player experiences, including the more than 100 exciting games on display at IGE, we expect to further our international market presence."

IGE 2010 Product Highlights

WMS will demonstrate over 100 products at IGE 2010. Each product has been developed through an extensive process that leverages the Company's Player Driven Innovation™ to ensure the consistent delivery of high player-appeal game dynamics. The following are highlights of products WMS will display at IGE this year:

79 games from WMS, its most ever for international markets, including 39 unique titles on the popularBluebird™ 2 platform; 30 titles enabled with next-generation capabilities for WMS' four foundational technology platforms and the international introduction of the Bluebird xD™ gaming cabinet
26 games featured on Orion's new Heliosgaming cabinet including Orion's popularGame Pack(TM) multi-game offering; the networked gamingGlamour Cash™ series and Group Wins™ titles offering community gaming bonus round experiences

Helios Gaming Cabinet and Platform

One of the highlights of IGE 2010 will be the display of Orion's newHeliosgaming cabinet, which features the choice of either a single or dual screens for high-resolution game graphics. TheHelioscabinet addresses specific international markets where leading gaming entertainment is in demand, but at popular prices, to create an appealing, value-featured solution.Heliosaddresses this demand with an attractive gaming cabinet and great game content at a lower price point than found in premium cabinet offerings.Heliosis powered by the robustN-Able™ platform and delivers Orion's diverse library of popular, player-appealing standalone and multi-game products. The cabinet includes high-resolution video and high-quality audio and can be configured in multiple denominations and languages based on player selections. The Company will showcase 26 titles at IGE 2010 on theHeliosgaming platform.

Gamache commented, "TheHeliosgaming cabinet is very clear evidence of WMS' ability to remain true to our core principle of leading through innovation, while delivering products that meet the specific dynamic needs of our customers and markets around the world. In many international markets, our network-enabledBluebird2 gaming device has already achieved a strong and growing share of the slot floor. For those markets where a value-priced offering would allow casino operators to generate an appropriate return on their investment,Heliosis the perfect solution. By delivering products with unique gaming experiences that consistently generate high player appeal in an attractive and appropriately priced platform, WMS is furthering its ability to expand our presence in international markets."

New products in theHelioscabinet on display at IGE 2010 include:

Group Wins-Group Winsaddresses theCommunity Gaming™ segment of the slot floor, bringing the excitement of a table game environment to the slot floor by allowing players to play collaboratively and enjoy game excitement together. Orion'sGroup Winsofferings at IGE 2010 will feature thePirates of the Golden Shores™ and Wolf Trail™ series, with theVenetian Romance™ andSexy Mermaids™ games
TheGame Packseries is a versatile multi-game product series, which provides operators with the ability to deliver a number of games in one cabinet. The multi-game pack offers 5 new games in one machine providing the player with more options by allowing them to change games by simply pressing the "Change Game" button at the bottom of the screen. Four game sets will be on display at IGE 2010
Glamour Cash- Orion Gaming's networked gaming product continues to gain market appreciation and new games this year take the entertainment experience to a whole new level. Four new titles will be on display at IGE 2010 (Nubian Gold™, Imperial Dragons™, Samba Parade™ and Lucky Leprechauns™). Glamour Cashis a 5-level local-area mystery progressive product that enriches the player experience with prizes that can transport them to a whole new world of glamour. TheGlamour Cashmystery progressive is randomly triggered and the prize level (diamond, ruby, emerald, sapphire or amethyst) is awarded based on the sum of numbers that appear on each reel
Orion Deluxe™- Creating a captivating visual experience with high-resolution game graphics through dual screen video monitors on theTwinstar™ II andHeliosplatforms and available on theTwin Hit(TM)Dual-level Progressive system, four new titles will be featured at IGE 2010 (Temptation Queen(TM) II, Splash(TM) II, Mexican Gold(TM) IIandThe Three Musketeers(TM)). There is sure to be a lot of excitement for the players who unearth the hidden treasures and prizes of Ancient Egypt inTemptation Queen IIand joinThe Three Musketeersto foil the King's evil rival.
AnyWay(TM) and AnyWay Plus(TM)- Orion'sAnyWayseries of games, in which players purchase reels instead of lines, debuted at last year's international show and is back this year with two new games.AnyWay Plusadvances the game play of theAnyWayseries by offering the player more winning combinations, with up to 1,024 ways to win through scatter pay combinations and a highly volatile game experience. This enhanced game play feature makes its debut at IGE 2010 with two new games,Hummingbirds(TM)andLuau Paradise(TM)

In addition to products specifically addressing international markets, WMS will debut at IGE 2010 nearly 80 games for the global market that demonstrate the Company's ability to build on its leadership position in the development of games that deliver unrivalled player experiences and reflect its commitment to offer new games simultaneously in multiple global markets. The majority of these games will be featured on the Company'sBluebird2gaming platform which debuted for international customers at IGE 2009 and which continues to gain increasing traction in global markets since its introduction in late 2008. WMS will also debut for international customers theBluebird xDgaming cabinet, one of the best-received new gaming products at the recentG2Egaming show in Las Vegas, Nevada. The innovativeBluebird xDgaming cabinet establishes an entirely new level of player entertainment experience through engineered advancements in cabinet functionality designed to take advantage of the unique game content enhancements enabled by networked gaming applications.

Thirty games enabled with next-generation capability for WMS' four foundational technology platforms -Community Gaming,Adaptive Gaming(TM),Transmissive Reels(TM)technology and Sensory Immersion Gaming - will be on display at IGE 2010, including:THE WIZARD OF OZ(TM) Ruby Slippers(TM) an entirely new product that extends this iconic brand by combining the visual and audio excitement of WMS' Sensory Immersion platform on theBluebird2gaming cabinet delivering a wide-screen, high-definition trip down the yellow brick road. In addition, 37 games for WMS' popular Innovation,Hot Hot Super Jackpot(TM),Bonus Bank, Max Win(TM)andG+(TM)video reel series will be on display as will games featured for the recently introducedG+5x4 andG+High Denom series. A total of 24 three- or five-reelTransmissive Reelsgames will be on display. Finally, WMS will debut 8 unique games for the emerging Italian VLT gaming market at this year's show.

Further highlighting its future vision and track record for delivering industry leading content, applications and technology innovation to create new player engagement opportunities, WMS also will debut its capabilities and solutions that harness the scale of the Internet to pursue online wagering opportunities in the United Kingdom. This initiative is expected to launch in fiscal 2011 (subject to regulatory approval and in compliance with The Gambling Act of 2005).

Gamache noted, "WMS has been fortunate to attract some of the brightest and best talent in the gaming industry and we look forward to expanding our presence in the UK marketplace and delivering our innovative content through new distribution channels."

Gamache concluded, "One of the keys to WMS' ongoing success is our ability to offer customers around the world the best games in the industry that feature entertainment experiences never before offered on the casino slot floor. Growing our international market share is one of WMS' five strategic priorities and our proof points demonstrating progress against our strategic initiatives continue to grow. We expect our product previews at IGE 2010 to garner an even greater level of interest and enthusiasm from our international customers than the already tremendous level of acceptance our products have gained worldwide from both customers and players - once again demonstrating that WMS is leading the industry in Changing the Game."