Casino Enterprise Management

With the rise in mobile and interactive technologies these days, one company making big moves in the space is Williams Interactive. CEM spoke with Bob Hays, VP of global commercial sales, to see what insight he could give us on what initiatives they’re pursuing and what the market looks like. CEM: First off, what and who exactly is Williams Interactive?

You can learn a lot about developing an elite poker site from the biggest failure online poker has ever seen. It would be easy to write an article about what Full Tilt Poker did wrong. One could fill untold issues of CEM with even a casually detailed account of the once-mighty online poker room’s epic collapse. What often gets lost is that Full Tilt developed one of the most innovative and, for a time, successful products in the industry.

Online poker rooms have a problem: Customers who win are more likely to continue playing at the room than customers who lose. But only a small percentage of a typical room’s total player pool will actually be winners—and rooms rely on the other 90 to 95 percent for a massive slice of total deposits. The solution to this problem is simple: Turn the losers into winners.

The emergence of legalized online casino-style gambling and poker in the U.S. has been fueling hype about its ultimate convergence with social media and the potential role that viral marketing will play in the new online gambling space. But is it just hype? Acute consideration of cost, risk and return lie at the threshold of every fledging industry, and online gaming is no exception.

Geolocation continues to be a hot topic within the emerging U.S. interactive gaming market. That being the case, I caught up with Travis Foley and Sam Basile to discuss the theoretical and practical considerations around geolocation for interactive gaming.

Reaching historic milestones is not unfamiliar territory for Gaming Laboratories International (GLI). For more than 20 years, GLI has been inspecting, testing and certifying gaming industry products around the world. Now, they have released the world’s first global interactive gaming standard—GLI-19.