In the recent years, where the downfall of the western world is pushing business leaders towards new markets and regions, Latin America has won followers in most business fields. What’s not so obvious, yet stands out to those who know the region well, is that Latin America has become a very interesting and growing market for the gambling industry, both in the offline and online sectors. Latin America is still a “gambling opportunity” (no pun intended) for multiple reasons that we will try to explain in this paper.