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LAS VEGAS– (April 8, 2014) Las Vegas based SK+G Advertising is pleased to announce the appointment of Marc Lineveldt to Executive Creative Director. He joins the agency with 24 years of experience developing highly successful global marketing and branding campaigns for The Coca-Cola Company, Sony, Volkswagen, BMW, Levi’s and many other iconic brands.
Lineveldt is the former Executive Creative Director for Fitzgerald+CO of Atlanta, a division of Interpublic. He began his career at TBWA/South Africa where he spent ten years, the first three in Johannesburg as an Art Director and the next seven years at TBWA Hunt Lascaris Cape Town as Co-Executive Creative Director. Lineveldt has also worked at Ogilvy, Y&R and Saatchi & Saatchi. He has been honored with multiple prestigious awards including the Cannes Lions, Clio, The One Show, The Art Directors Club of NY, The Loeries, Epica and Dubai Lynx Awards.
“I am thrilled to be joining SK+G,” said Lineveldt. “They have steadily been increasing their profile in the industry both in the U.S. and abroad due to their work on some very high profile projects. The agency has great spirit and energy, and I look forward to helping grow its reputation for progressive creative ideas further.”
“We conducted an extensive and committed search for the perfect ECD candidate who would bring a worldly point of view, honed by experience, which will enhance the company’s position, expand our opportunities for growth and reinforce our pursuit of creative excellence,” said John Schadler, managing partner of SK+G. “Marc brings with him an impressive range of achievements and we feel the timing is optimal as we are embarking on taking our business to the next level with continued expansion and global reach.”
Headquartered in Las Vegas with offices in Hong Kong, SK+G is a premier 360-degree leisure and lifestyle marketing agency which provides strategic branding to leading companies throughout the U.S. and internationally. Founded in 1999 by John Schadler and Jerry Kramer, SK+G currently employs more than 100 people, with billings in excess of $60 million on an annual and capitalized basis. SK+G’s clients represent blue-chip brands in the hospitality, gaming, travel, entertainment, real estate and retail categories including: Allegiant Air; Vdara Hotel & Spa; Crystals; Borgata Hotel Casino & Spa; Baha Mar (The Bahamas); Maryland Live!; Mount Airy Casino Resort; The Grand Del Mar (San Diego); Orient-Express North America; Agassi Graf Holdings and Andre Agassi Foundation. For more information, visit www.skgadv.com.