Casino Enterprise Management

ONAMIA, Minn. – The Mille Lacs Band of Ojibwe’s Corporate Commission, along with Grand Casino Mille Lacs and Grand Casino Hinckley, are pleased to announce the hiring of Jim Orr as director of advertising and brand strategy. Orr will lead Grand Casino Mille Lacs and Grand Casino Hinckley’s advertising efforts and will be responsible for creating and maintaining Grand Casino’s brand strategy.
 
Orr brings a distinguished 20-year track record of success in the casino entertainment and advertising industry to his new role. Most recently, Orr served as Pechanga Resort & Casino’s director of brand marketing and advertising where he was responsible for all brand advertising and re-positioning of Pechanga’s advertising campaign.
 
“Jim possesses the perfect combination of casino advertising expertise, which makes him distinctively suited to lead our advertising and brand strategy initiative,” said Lorraine Cebollero, corporate vice president of marketing for the Corporate Commission. “His proven track record of success at other gaming enterprises gives our organization great confidence that he will bring the same ingenuity to Grand Casino.”
 
Throughout his career, Orr has held a myriad of executive positions in the advertising industry, from leading New York ad agencies such as BSB, Saatchi & Saatchi, and FCB, to prominent casino gaming organizations such as Ameristar Casinos, Isle of Capri Casinos, and Pechanga Resort Casino.
 
“Grand Casino Mille Lacs and Grand Casino Hinckley have a reputation for being leaders on the casino resort landscape,” Orr said. “I’m thrilled to join a team that is so committed to providing its guests with the best possible gaming and hospitality experience.”
 
Orr is a graduate of Ithaca College’s School of Communications in Upstate, New York and holds a B.S. degree in TV, Radio & Advertising.
 

About Grand Casino Mille Lacs
Grand Casino Mille Lacs and Grand Casino Hinckley are owned by the Mille Lacs Band’s Corporate Commission. The casinos feature gaming, accommodations, dining, conference and banquet facilities, live entertainment, and The Grand Harmony Spa and Grand National Golf Club at Grand Casino Hinckley. The casinos directly employ more than 2,800 people and cover more than 3,500 people with their insurance plan. The Band taxes these entities at 100 percent and utilizes the revenues to provide health care, education, and other programs and services to Band members. The Band also invests in infrastructure and economic development that directly benefit the entire community.