September 2009

The Ins and Outs of Embedded Systems

By John Wilson

Author: 
John Wilson

Embedded systems—it sounds like a rather catchy phrase to toss around the lunchroom. “Why, yes!” says Michelle. “Our new platform does include an embedded system.” What exactly is an embedded system and what does it have to do with your casino floor? Apart from bragging rights, why would we need this extra level of technology? What advantages and disadvantages could this possibly have?

Measuring Success?

By Pat Leen and Tom Nelson

Author: 
Pat Leen and Tom Nelson

In most successful endeavors, there is some yardstick by which success is gauged. We’ve given considerable thought over the years to the best methods to assess how well a gaming regulatory agency accomplishes its mission. Unlike the plethora of statistical measures that are useful in a sport such as baseball, the objectives of a regulatory agency do not readily lend themselves to quantifiable comparison.

Table Games & Gear, September 2009

By N/A

Author: 
N/A

Check out these new table games and gear for September 2009! Included are the flexible setup of the Golden Baccarat Live from IGT, the exciting action of On the Draw from Shuffle Master and the revolutionary technology of Racing Card Derby from Racing Card Derby. Any of these games would make a great addition to your casino floor!

Reinforcing Education for Tribes Through Indian Gaming Revenue

By Ernie Stevens Jr.

Author: 
Ernie Stevens Jr.

Indian gaming continues to make a difference in the lives of Native Americans across the country. Perhaps the biggest and most important impact gaming has maintained is in the area of Indian education, where Indian gaming tribes have contributed more than $4 billion per year, or 20 percent of gaming revenues, to invest in the future of Native America.

Site Fight: Anne Arundel County, Md.

By David Placher

Author: 
David Placher

In November 2008, voters passed a referendum allowing video lottery terminals to be located in five locations in Maryland, with each location allowing only one video lottery operator licensee, creating a competitive bidding process. One of those locations is Anne Arundel County—more specifically, “a location in Anne Arundel County, within 2 miles of MD Route 295.”

What Makes a Manufacturer?

By Glenn Light, Karl Rutledge and Quinton Singleton

Author: 
Glenn Light, Karl Rutledge and Quinton Singleton

The recently introduced Senate Bill 83 enacts various changes to the Nevada Revised Statutes (NRS), in particular, changing several of Nevada’s gaming laws that are expected to have a significant impact on the manufacturing industry. The most important points involve the definition of the terms “manufacture,” “gaming device” and “independent contractor.” 

AGEM Index

By N/A

Author: 
N/A

The Association of Gaming Equipment Manufacturers (AGEM) produces the monthly AGEM Index, which is comprised of 16 global gaming suppliers throughout the world. A total of 12 suppliers are based in the United States and are listed on the NYSE, Nasdaq or AMEX, while two trade on the Australian exchange, one supplier trades on the Milan exchange and another trades on the Taiwan OTC exchange.

A Live! Design at Indiana’s Newest Casino

By Krista Reiner

Author: 
Krista Reiner

Indiana has enjoyed waves of success with its riverboat casinos, and now joining the cove is the state’s newest gaming venue, the Indiana Live! Casino. But this new property isn’t your average Indiana gambling hall. This land-bound casino—the second in the state—is built with good ol’ bricks and mortar. But, it is making waves of its own as the closest gambling hall near downtown Indianapolis.

Who is Due Back? Part II

By Dr. A. K. Singh and Andrew Cardno

Author: 
Dr. A. K. Singh and Andrew Cardno

This is the second of a three-part series on predicting customers’ “due-back.” Reliable prediction of when customers are due to return to the casino allows the marketing department to correctly select who to include in the next marketing campaign and to decide upon the right level of incentives to offer. This relies largely on segmentation, which is a mathematical classification system.

It’s All about Betting RIGHT on the Come

By Peter E. Mead

Author: 
Peter E. Mead

It’s almost impossible to write about business and avoid looking at the economy. Certainly it would be irresponsible not to do so. Recessions are an integral part of the business cycle, like it or not. About 18 to 24 months ago many economic indicators pointed to a serious and coming upheaval across the broad global economy.