Casino Enterprise Management

Global Cash Access, a global provider of innovative cash access solutions and data intelligence for the gaming industry, announced today that it will be showcasing its recent innovations in marketing technology and cash access products at Booths #2221 and #2719 at this year’s Global Gaming Expo, being held at the Las Vegas Convention Center from November 16-18.

LAS VEGAS - Global Cash Access Holdings, Inc. (NYSE: GCA), the gaming industry’s leading provider of cash access services, has named Mary E. Higgins, executive vice president and chief financial officer. Ms. Higgins will assume her responsibilities on September 14, 2010.

Global Cash Access Holdings, Inc. has named Mary E. Higgins, executive vice president and chief financial officer. Ms. Higgins will assume her responsibilities on September 14, 2010. Additionally, GCA’s board of directors has appointed Mike Rumbolz as a member of the board, effective immediately.

Global Cash Access Holdings, Inc., a global provider of innovative cash access solutions and data intelligence for casinos, announced today that GCA has received unanimous approval from the Nevada Gaming Control Board (NGCB) to begin a product field trial of its new QuikTicket product in Nevada. This approval is a significant milestone towards the ultimate commercialization of this new technology.

Global Cash Access Holdings, Inc., a leading supplier of cash access products and related marketing services to the gaming industry, today announced that Scott Betts, president and chief executive officer, will present at the Cowen and Company 38th Annual Technology Media & Telecom Conference on Wednesday, June 2, 2010 at the Palace Hotel in New York City. The presentation will begin at 3:25pm EDT.

Global Cash Access Holdings, Inc. announced that Scott Betts, president and chief executive officer, will be presenting at the J.P. Morgan Technology, Media and Telecom Conference on Tuesday, May 18, 2010 at Westin Boston Waterfront in Boston, MA. The presentation will begin at 11:20am EDT.

Global Cash Access announced the launch of its proprietary marketing and business intelligence tool, Casino Share Intelligence (CSI). CSI, powered by DiamondStream, is a Web-based data analysis tool that provides gaming operators a full picture of where and how patrons are spending their gaming dollars, enabling them to evaluate the success of existing and future marketing strategies.

Global Cash Access Holdings, Inc. announced that it has named David Lucchese as its executive vice president of sales. Mr. Lucchese joins the Company from Bally Technologies, Inc., where he was most recently the vice president of sales, games, and was previously the senior vice president of sales, systems.

Global Cash Access Holdings, Inc. announced the resignation of George Gresham, executive vice president and chief financial officer. Mr. Gresham has decided to leave the Company effective May 7, 2010, to pursue other opportunities. The Company has immediately begun a search for a new chief financial officer.

Global Cash Access Holdings Inc. is pleased to announce GCA’s entry into the following new business accounts: In the fourth quarter of 2009, GCA began servicing Gila River Indian Community’s newest facility in Arizona, the Wild Horse Pass Hotel and Casino. GCA services include ATM, credit card cash advance, point-of-sale debit and QuikCash Plus (QCP).