Casino Enterprise Management

When looking at gaming floors of the future from an analytical perspective, in many ways the final goal is to optimize the revenue of that floor. In this article the authors discuss single-variable approaches to doing this, as well as some common and costly traps to avoid.

Argentina is fast emerging from the worst economic depression in its
history. In 2001 alone, violent clashes between protesters and police
left 27 dead on the streets of Buenos Aires, the president resigned,
Argentina defaulted on a substantial amount of its U.S. $132 billion
debt, and the peso’s peg to the dollar was abandoned.

In the debut of CEM's new column focusing on industry news from Latin America, we round up news from Costa Rica, Guatemala, Venezuala and Chavez's new attention to gaming, Puerto Rico's gaming law, Cirsa's expanded operations, and the effect of Chile's recent earthquake. 

Managing a casino is challenging in the best of times, and even more so
in a tough economic environment. Investing in technology that enables
managers to work smarter and more efficiently has never been more
important. In fact, it is essential to streamlining operations and
increasing profitability. Selecting the right technology vendor is also critical to success.

Immoral, destructive and prohibited. These are just a few of the words previously associated with the word “gambling” by government officials. Today, however, if one mentions gambling to a legislator in most states, you are more likely to be met with responses like revenue, taxation or balancing the budget.

Casino patrons can have it their way when it comes to pretty much everything these days, so why not at the kiosk on your casino floor? That’s what Global Cash Access (GCA) was thinking when it developed QuikTicket, which allows players the choice of either receiving cash or a slot ticket during an ATM transaction.

The signs are up, the guests are chatting and the music begins. It’s the invitation-only party Association of Gaming Equipment Manufacturers members have been waiting for all year. This is the night AGEM member companies, large and small, get to treat their best customers to fine food and drinks, entertainment and networking opportunities.

We’ve all heard that marketing has gone digital. But what you might not have heard is that marketing has gone to the tables. Literally. Gaming Partners International is one company seizing on the potential marketing opportunities that are already in operation on your casino and table games floor—themed and promotional products, including layouts, chips or dice.

The U.S. Department of Labor has greatly expanded the definition of “son/daughter” for purposes of child-related leaves under the Family and Medical Leave Act (FMLA). In doing so, the Obama administration has opened the door to extending parental leave to many additional employees, including same-sex partners.

The burning question is, with multi-games available, will players change their behavior to play longer on a single device instead of the very short time-between-devices pattern that they currently exhibit? Put simply, do players spend more time on multi-game machines?