In part two of our three-part series about the 2013 WMS Active Gambler Profile™ report, we emphasized the importance of casinos choosing the best online methods to interact with players. The Internet is a very effective way to reach Active Gamblers, and online communication with players is crucial for establishing a long-term connection and meaningful relationship. In this third and final article in our series, we explore why establishing online connections with players will also be important if online gambling becomes legal.
By Tim Menzia, Director of Market Research, WMS Gaming
Author:
Tim Menzia, Director of Market Research, WMS Gaming
In the last issue of CEM, WMS had the pleasure of introducing the 2013 edition of the Active Gambler Profile™ report that presents the results of our biannual online study of the preferences and interests of Active Gamblers—players in the United States, Canada and Mexico who have gambled in a casino in the past 12 months. We presented CEM readers with the significant trend that Active Gamblers...
By Tim Menzia, Director of Market Research, WMS Gaming
Author:
Tim Menzia, Director of Market Research, WMS Gaming
In an ever-changing marketplace, companies are challenged to keep up with the needs and desires of consumers. The gaming industry is no exception. Understanding the player has never been more important. With the availability of new gaming options, supported by the proliferation of the Internet and mobile devices, the mindset of players has changed considerably. Those who understand players and the forces that impact their decisions will succeed.
WMS leverages our ongoing dialogue with players to ensure that our latest products and technologies are aligned with the shifting behaviors and preferences of today’s active gamblers. A key component of this dialogue is the 2011 WMS Active Gambler Profile™, an in-depth exploration of the lifestyles, leisure-time habits and gaming preferences of more than 3,800 active adult gamblers (players who visited a casino at least once in the last 12 months) in the U.S., Canada and Mexico.
WMS is constantly listening to the voice of the player as it develops new products and technologies that address the shifts in the behaviors and preferences of today’s active gambler. We are pleased to share with CEM readers an ongoing series that identifies these trends by providing a summary of the 2011 WMS Active Gambler Profile™.
Listening to the voice of the player and identifying shifts in behaviors and preferences is crucial to the development of new products and technologies at WMS, and we invite you to join us as we collectively work to understand today’s active gamblers.
The behaviors and preferences of today’s active gambler continue to evolve, and understanding these shifts is crucial to the development of great new WMS games, products and technologies.
The Culture of Innovation at WMS is based in part on our understanding that the development of great new games, products and technologies aimed at driving measurable benefits for the casino and the industry must be informed by the voice of the player. Aligning development strategies with contemporary player trends is integral to the creation of innovative products ...
\In the final column of the 2010 WMS Active Gambler Profile™, WMS delves into the expectations and preferences of active gamblers, exploring the forces of the ongoing transformation of consumer Social Values and Lifestyles.
Active gamblers’ attitude toward technology has undergone considerable change. Access to the Internet and greater mobility has led these tech-savvy early adopters to view technology favorably, as an enabler in their lives. Compared to 2008, active gamblers are less intimidated by technology, less confused by it and less overwhelmed by the amount of information made available through technology, the 2010 WMS Active Gambler Profile reveals.
