Casino Enterprise Management

WMS leverages our ongoing dialogue with players to ensure that our latest products and technologies are aligned with the shifting behaviors and preferences of today’s active gamblers. A key component of this dialogue is the 2011 WMS Active Gambler Profile™, an in-depth exploration of the lifestyles, leisure-time habits and gaming preferences of more than 3,800 active adult gamblers (players who visited a casino at least once in the last 12 months) in the U.S., Canada and Mexico.

WMS is constantly listening to the voice of the player as it develops new products and technologies that address the shifts in the behaviors and preferences of today’s active gambler. We are pleased to share with CEM readers an ongoing series that identifies these trends by providing a summary of the 2011 WMS Active Gambler Profile™.

Listening to the voice of the player and identifying shifts in behaviors and preferences is crucial to the development of new products and technologies at WMS, and we invite you to join us as we collectively work to understand today’s active gamblers.

The behaviors and preferences of today’s active gambler continue to evolve, and understanding these shifts is crucial to the development of great new WMS games, products and technologies.

The Culture of Innovation at WMS is based in part on our understanding that the development of great new games, products and technologies aimed at driving measurable benefits for the casino and the industry must be informed by the voice of the player. Aligning development strategies with contemporary player trends is integral to the creation of innovative products ...

\In the final column of the 2010 WMS Active Gambler Profile™, WMS delves into the expectations and preferences of active gamblers, exploring the forces of the ongoing transformation of consumer Social Values and Lifestyles.

Active gamblers’ attitude toward technology has undergone considerable change. Access to the Internet and greater mobility has led these tech-savvy early adopters to view technology favorably, as an enabler in their lives. Compared to 2008, active gamblers are less intimidated by technology, less confused by it and less overwhelmed by the amount of information made available through technology, the 2010 WMS Active Gambler Profile reveals.

Creating exceptional gaming experiences is WMS’ hallmark. It is deeply rooted in our Culture of Innovation and focused through the lens of our most important constituents—the players. We are committed to innovate with a purpose and driven to create value through creativity. By fusing new technologies and imaginative solutions, WMS always strives to produce unique and exciting gaming experiences that far exceed players’ expectations.

The casino floor continues to evolve, and in the not-too-distant future players will surely discover new gaming experiences that are even more engaging than those they enjoy today. It is a future WMS embraces and one we are committed to shape through a bold combination of insight and innovation. We invite you to join us.

We are proud to share with CEM readers summary findings of the 2010 WMS Active Gambler™ Profile. This in-depth report explores the lifestyles, social habits and gaming preferences of active gamblers. It is our latest effort, not only to refine our own business strategies, but also to provide readers with an understanding of the dynamic forces shaping our industry, as revealed by the emerging habits and intentions of today’s active gamblers.