Casino Enterprise Management

In this CEM Exclusive, WMS explores the second aspect of the WMS Active Gambler Profile™ survey and how the powerful, evolving force of Demography sets the stage for dramatic shifts in gambler preferences and behavior.

There is a fundamental change occurring not just in the United States, but also in the world. This change is not just political, social or moral; it is a rise in consciousness. This shift in consciousness will bring about a complete change in what we do, why we do it, and how we go about getting it done.

In our earlier series of articles, we showed how market basket analysis can be used to produce a set of customer behavioral clusters. Once clustering is complete, the next step is the identification and analysis of the individual clusters. This article focuses on how clustering information can be incorporated into forecasting models to improve the forecasts (for variables such as revenue) for each cluster.

It would be a great understatement to say that slot machines have changed over the past 10 years. The addition of rich multimedia sound, sharp, colorful graphics on crystal-clear LCD monitors, and eye-catching top-boxes featuring exciting bonus games makes the player’s experience more exciting. Add in the chance of a life-changing jackpot, and the player is not only entertained, but also has a chance to win something significant.

See new Class II slots from major manufacturers from April 2009: IGT's Fort Knox™ Bingo features 5-reels and 25-payline game play, plus four bingo progressives that will invite players to crack the vault and seek their share of the bingo gold; players will howl for more with Cadillac Jack’s newest 50-Line video reel, Coyote Country; and Scatter Play is an all-new 5-reel scatter-pay only game from Diamond Game.

On Nov. 10, 2008, the minimum technical standards for gaming equipment used with the play of Class II games went into effect. The regulations taking effect mean something completely different to everyone involved with this process, from the tribal gaming regulator, the Class II gaming system manufacturers and the independent testing laboratory.

See new Class III slots from major manufacturers in April 2009: Aristocrat's Big Ride, Konami's Wings of Liberty 2X, IGT's Good Times Pay Poker, IGT's Glitter & Gold REELdepth, Ainsworth's Jungle Monkeys, WMS' 3-Reel Mechanical Multi-Game, Bally's River Wild, Cadillac Jack's Tiger Magic, SPIELO's Treasures of Nottingham and ATRONIC’s Deal or No Deal—The Experience.

Determining the house’s mathematical edge in a game like roulette is quite easy. First, you determine the amount paid to the customer for every positive player outcome and the amount taken by the house for every casino positive outcome. Next, you take the difference between the two and divide it by the total number of possible outcomes.

The first workplace bill to reach President Barack Obama’s desk is a pay-related law. Just days after the inauguration on Jan. 29, 2009, Obama signed the Lilly Ledbetter Fair Pay Act into law, which is retroactively effective May 28, 2007. The swift enactment of the Ledbetter Act is not surprising since Lilly Ledbetter was a fixture in the Obama campaign.

Read about industry news and happenings here, with briefs such as TCSJOHNHUXLEY signs Aristocrat distribution agreement, First field inspection of gaming devices held in S. America, GLI Italy completes expansion, JCM hires sales director for Germany, Eclipse Compliance Testing expands, FutureLogic signs representation agreement with Modern Gaming, AGEM's seven new members and more!